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We challenge you to shop 'till you're tired. Really. |
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Our BuyOnMonday.com program allowed us to locate the bottom of the market. We have now adjusted our prices down 22.8% in the past 20 months. We did this through a variety of efforts that included re-engineering our structures, finding new systems and materials, and working with our trade suppliers to find more efficient ways to build better homes. What is www.BelowMarket2008.com? Hanson Builders is having every new home appraised with a Residential Appraisal Report to determine what price recent SOLD HOMES have sold at in order to determine actual current market value. We then price our new home LOWER THAN APPRAISED VALUE - even if some of the comparable sold homes are used homes. |
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2007
was a challenging year for new home builders. Foreclosures mounted,
demand decreased, and the media relentlessly focused on the negative,
and practically refused to report anything positive in our industry. In
our effort to sort out a falling market, we launched www.BuyOnMonday.com.
Prices on our inventory homes were methodically reduced EVERY Monday,
until we had a purchase agreement. BuyOnMonday was a tremendous success.
We sold 42 new homes in 2007 - compared with 46 in 2006, down 9%.
Our sales revenue in 2007 was $25M vs. $26M in 2006, down only 5%.
All things considered we are extremely pleased. |
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Updated: Wednesday, October 29th 2008